The Multichannel Multiplier: Double Your Reach

Hong Kong, January 31, 2012--The Cable and Satellite Broadcasting Association of Asia (CASBAA) has released a powerful first-of-its-kind reach and frequency analysis of the definable returns on media investment in multichannel TV advertising. Commissioned by CASBAA and executed by global media agency Universal McCann, the study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multichannel TV and Free-to-Air (FTA) in seven key Asia-Pacific markets: Australia, Hong Kong, the Philippines, India, Malaysia, Singapore and Taiwan.