The NAB Show to Address the Future of 4K Adoption

Las Vegas, Nev., April 1, 2014-- The NAB Show will feature sessions, workshops and panels on the increasing role of ultra high-definition standards for 4K television displays and production technology in the media and entertainment industry. To be held April 5 -10 in Las Vegas, NAB Show is the world's largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms.

“The advent of new standards bring new challenges: capturing 4K-quality content, editing and archiving resource-intensive footage, and distributing a final product across mediums.”

Workshops featuring hands-on instruction in the latest 4K camera technology include REDucation Training (Friday, April 4 - Sunday, April 6) and In Depth: BlackMagic Cinema Cameras (Saturday, April 5).

On Monday, April 7, the Super Session panel "Consumers, 4K and Next Gen Home Entertainment -- Which Experiences Will Most Excite Them?" will place a spotlight on the various features and stakeholders within the 4K ecosystem, identifying the next generation of home entertainment experiences that will excite consumers. On Tuesday, April 8, Post|Production World attendees will learn how to scale production equipment to 4K standards and beyond at "In Depth: Moving Beyond HD: 2K, 4K, 6K & More."

"Consumers expect the content they consume to be delivered in crisp, rich resolution, regardless of device," said Chris Brown, executive vice president for Conventions and Business Operations at NAB. "The advent of new standards bring new challenges: capturing 4K-quality content, editing and archiving resource-intensive footage, and distributing a final product across mediums."

On Tuesday, April 8 at the Broadcast Engineering Conference (BEC), the "MLB Network: Advancing the Way Audiences View Baseball with 4K Technology" session will provide details on the 4K makeover that Major League Baseball (MLB) underwent in 2013, bringing fans closer to America's favorite pastime. On Wednesday, April 9, the BEC session titled "The Future of 4K UHD – Examining Methods to Acquire, Exchange and Distribute Content" will provide details on the technologies through which UHDTV can be reliably and efficiently acquired, exchanged and distributed.

NAB Show exhibitors in the 4K community include Adobe, Avid, Blackmagic, Canon, Carl Zeiss AG, GoPro, JVC Professional Products Co., Panasonic, Quantel, RED Digital Cinema and Sony Electronics Inc.

The NAB Show, the world's largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, will host sessions and panels devoted to the increasingly critical topic for all producers of content: the future of media asset management, storage and archiving in the quickly-shifting digital world. The convention takes place April 5 – 10 in Las Vegas.

NAB Show Super Sessions focused on media asset management include "Sochi Reflections: Olympic-Sized Production Lessons That Can Apply to Everyone" on Monday, April 7. The session will feature key players in the production of the Sochi Winter Olympics, who will share how they managed their workflows and content delivery during one of the most complex sports productions in history. On Wednesday, April 9, the Super Session "Advanced Video Technologies – Visions of the Future" will feature a panel of experts discussing the future of video compression technology, holographic presentations and the demands of video capture, storage and distribution.

"The proliferation of digital content and distribution have made asset management and archiving more important than ever before," said Chris Brown, executive VP for Conventions and Business Operations at NAB. "NAB Show delivers a unique opportunity for content professionals to explore how they can leverage the complex nature of digital archiving and storage."

The Broadcast Engineering Conference (BEC), which addresses the latest opportunities and challenges that face broadcast engineering professionals worldwide, will also feature several sessions on media asset management. During the BEC session "Intelligent File-Based Processing: Cost-effective, Efficient Tools for Broadcasters" on Wednesday, April 9, attendees will learn how the addition of intelligence to automated transformation processes, via metadata extraction and indexing, can enable broadcasters to maximize the quality of their assets and outputs cost-effectively. On Thursday, April 10, BEC will feature a session titled "Phonetic-Based Search of Dialogue: The Key to Unlocking an Archive's Potential," which will demonstrate how detailed, precise media descriptions can change how organizations discover and use archived assets.

NAB Show exhibitors in the asset and digital management community include Apace Systems, AVECI Americas Incorporated, Editshare, Empress Media Asset Management, Evolphin Software, Harmonic, Metus, Primestream, Quantel, Spectra Logic, Snell, TEDIAL and Xytech Systems Corporation.

NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.