The $1080 question

by Peter I. Galace

HDTV BeijingNow, is HDTV “the next best thing to being there,” or does it really stand for “Hyped-Up Digital Television”?

Satellite service providers in Asia and around the world are turning to the 2008 Summer Olympic Games in Beijing in August for the answer to this $1080 question. The betting is that the Beijing Olympics, which China is marketing as the “HDTV Olympics,” will indeed accelerate the adoption of HDTV worldwide and will more than make up for HDTV’s underwhelming Olympic sports debut at Athens in 2004.

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