Digital Pay TV in Asia to Grow at an Annual Rate of 10% through 2018

Hong Kong, August 7, 2014--The market for digital pay-TV in Asia Pacific will grow at a robust 10% CAGR between 2013 and 2018 as digital pay-TV subscribers climb from 312 million in 2013 to 503 million by 2018 and digital penetration of pay-TV homes expands from 62% to 83% between 2013 and 2018, according to Media Partners Asia's (MPA) latest report, Asia Pacific Pay-TV & Broadband Markets 2014.

"Operators and broadcasters are starting to focus on non-linear multiscreen consumer offerings that embrace OTT distribution with the emphasis on legitimate subscription on-demand platforms. In the meantime, operators in a number of markets have scaled up VOD and TV Everywhere (TVE) offerings, which combined will account for almost US$4 billion in revenue by 2018. Beyond TVE, the future for pay-TV operators will be about ways to integrate OTT with services through STBs. Intuitive user interfaces, combined with the ability to segment customers and learn their content consumption preferences through data analytics, will be vital," said Vivek Cuoto, Executive Director of MPA.

Asia Pacific Pay-TV & Broadband Markets 2014 (AP 2014), Media Partners Asia's annual analysis of the multi-channel video, digital TV and broadband data / voice industries, is widely regarded as the definitive guide to the commercial distribution of pay-TV, digital, broadband and next generation media services across Asia Pacific. It features exclusive MPA analysis and forecasts across 18 territories, incorporating historical indicators and projections from 2004 to 2020, together with profiles of more than 80 operators and broadcasters with operating and financial indicators.  

For more information go to: http://www.media-partners-asia.com/mparesearch_AP.html