Eastern European OTT Revenues to Double

Middlesex, UK, March 15, 2023 - OTT TV episode and movie revenues for 22 Eastern European countries will reach US$ 5.7 billion in 2028; nearly double from $2.9 billion in 2022.

Poland will remain the OTT revenue winner; doubling its total between 2022 and 2028 to US$ 2.2 billion. Russia’s growth will be muted given the sanctions. Together Poland and Russia will account for 61% of the region’s 2028 total revenues.

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Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD revenues will grow faster than SVOD. Russia’s AVOD revenues will stay just ahead of Poland.”

SVOD revenues will reach US$ 3.5 billion by 2028 – up from US$ 1.8 billion in 2022. Due to the slowdown in Russia, Poland will become the SVOD market leader by some distance – the only country to generate more than US$ 1 billion by 2028.

For more information go to:  the Eastern Europe OTT TV & Video Forecasts report,