India Reaches 100 million Pay TV Households

Middlesex, UK, August 30, 2011--India has just crossed the 100 million mark for pay TV subscribers, representing more than 70% of TV households. According to the India Digital TV Forecasts report, there is still plenty of growth to come, with 139 million pay TV subs forecast for 2016. ARPUs will remain low in India, though pay TV revenues will reach US$8 billion in 2016, double the 2010 figure.