Asia Pacific OTT revenues to climb by US$ 20 Billion

London, UK, April 1, 2022--OTT TV episodes and movies revenues for 22 Asia Pacific countries will reach US$ 52 billion in 2027; up by 62% from the $32 billion recorded in 2021 according to Digital TV Research. From the US$ 20 billion additional revenues, China will add US$ 3 billion, India US$ 3 billion, South Korea US$ 3 billion and Japan US$ 5 billion. Indian revenues will more than double.

Much of the growth will go ahead outside China. The Chinese government’s clampdown on fan-based culture hit reality productions hard, resulting in SVOD subscriber growth deceleration.

Market leader Tencent Video yesterday reported only a 1% increase in SVOD subscriptions for 2021. The situation was worse for second-placed iQiyi, which lost 6 million subscribers in 2021 to take its total to 96.4 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “Can one country make that much difference? China was responsible for 37% of Asia Pacific’s OTT revenues in 2021. Luckily, there is plenty of growth elsewhere.”

Asia Pacific SVOD revenues will reach US$ 28 billion by 2027, up from US$ 18 billion in 2021. AVOD will grow by US$ 8 billion to US$ 19 billion by 2027.