by Elisabeth Tweedie
London, UK, September 5, 2022--After a hiatus of three years, IBC is back as an in-person event at its usual venue, the RAI in Amsterdam. The show runs September 9th – 12th. The main IBC conference takes place on the first two days only, and is centered around the theme: “What’s next? Designing the Future together,” but every day throughout the show there are multiple free sessions taking place. The latter are grouped into three themes: Innovation, Content Everywhere and Changemakers. In addition, the Showcase Theatre features a variety of presentations from exhibitors including a full day from Amazon Web Services (AWS).