Las Vegas, NV, April 17, 2024 – The 2024 NAB Show exhibitors debuted and showcased thousands of new products and next generation and pioneering technologies from brands that include Adobe, ARRI, AWS, Blackmagic Design, Canon, Fujifilm, JVC Professional Video, Microsoft, NVIDIA, Sony and Verizon Business. Nearly 200 exhibitors displayed AI/Machine learning tools and tech, while more than 150 sessions featured AI. Meanwhile, there were hundreds of exhibitors in the create space, including a new show floor area dedicated to the creator economy, as well as nearly 100 sessions about the creator economy. In a sign of the broadcast, media and entertainment industry’s booming appeal, a staggering 54 percent of the more than 61,000 projected registered attendees experienced the event for the first time.