Scottsdale, Ariz., Aug 7, 2014--4K or Ultra HD is the future, but it’s a marathon, not a sprint to higher resolutions, according to ABI Research. And while 1080p TV screens are the norm and mobile screen resolutions continue to climb, plenty of streamed HD content is still distributed in 720p or lower. Over-the-top (OTT) services such as Netflix, VUDU, and M-GO, which exclusively distribute content over the Internet, are more eager to embrace 1080p and Ultra HD for connected CE devices in order to appear more innovative.