Americas Markets - Market Trends
AVOD expenditure will more than double between 2019 and 2025 to reach US$ 53 billion across 138 countries according to Digital TV Research.
The US became the largest AVOD expenditure country in 2019 as China saw expenditure fall by 8.9% due to its economic downturn.
NSR’s Cloud Computing via Satellite report, released today, projects 52 Exabytes of Traffic by 2029, with players in the satellite and space industry contributing cumulative revenue of US$ 16 B from 2019-2029. The market is largely satcom-centric, with a significant portion of the revenue flow going to service providers and satellite operators.
New consumer research from Leichtman Research Group, Inc. (LRG) finds that since the impact of the coronavirus pandemic, 53% of adults ages 18 and above in U.S. TV households agree (8-10 on a 1-10 scale) that they now spend more time watching TV per day, while 16% disagree (1-3).
We live in a mobile world. More and more, inhabitants of the developed world expect to be able to access data and video wherever they are, and at same connectivity speed that is available in their home or office. High-speed internet access, has become a necessity. In the developing world it paves the way to local commerce, education and economic growth.
New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR.
In its latest research titled, “Prospects for Maritime Satellite Communications,” Euroconsult projects that the previously growing maritime connectivity market will experience a significant setback due to the Covid-19 pandemic. Maritime VSAT connectivity reached an all-time high of 28,200 connected vessels at the end of 2019 but because of the current health crisis, the previous projection of 49,300 terminals by 2023 has been reduced to 40,600 units.
The global Subscription Video on Demand (SVoD) market is projected to be positively impacted by the COVID-19 lockdowns, as consumers turn to SVoD services to fill increased viewing hours and restrictions on movie theater attendance. Disney’s arrival on the global streaming stage could not have come at a more opportune time, and it is projected to soon pass Amazon’s Prime Video viewership, and close the gap on first-place Netflix towards the end of 2025.
Global online TV episode and movie revenues will reach US$ 167 billion in 2025; double the US$ 83 billion recorded in 2019. About US$16 billion will be added in 2020 according to Digital TV Research.
Digital TV Research forecasts 35 million additional pay TV subscribers between 2019 and 2025, taking the global total to 1.06 billion. Based on forecasts for 138 countries, the number of pay TV subscribers passed 1 billion in 2018.
Enterprise networks, increasingly deployed by private operators, will provide small cells with the sweet spot they have been seeking for so long, and drive the market to 26 million units by 2026. The cells deployed will be increasingly diverse in form, ranging from compact versions of macro base stations to almost invisible systems embedded in electronic equipment. But the huge majority – 68% of all small cells that will be deployed between 2019 and 2026 – will be for enterprise and industrial use cases.
