Given the sorry recent history of CEOs misrepresenting the health and future of their companies, it would be understandable if recent statements from individuals ranging from Romain Bausch of SES, Guiliano Beretta of Eutelsat and David McGlade of Intelsat, that their companies had yet to see any substantial impact from the major global economic downturn were to be taken with a grain of salt. Yet, NSR has recently completed its annual data collection effort of television channels and feeds carried on commercial satellites, and the actual results truly do support these assertions.

Due to a grim economic outlook and substantial currency fluctuations, the telecom services market will generate US$1.4 trillion in 2009, posting only 1% year-on-year growth compared with the 10-11% annual growth rates that have characterized previous years, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of Light Reading Communications Group (www.lightreading.com ).

by Virgil Labrador, Editor-in-Chief

Beginning with what seemed like another promising year for the satellite industry, 2008 saw the world’s economy go down in a spiralling downturn that brought us into the world’s worst recession since the Great Depression in 1933. They don’t have a name for this recession yet (remember the "Oil Crisis" of the 70s and the "Telecom and Dot.com Bust" of the late 90s/early 2000s). But then again we are just in the beginning of this one. No one can really foretell what lies ahead, but it will almost certainly get worse before it gets better.

World government space program expenditures reached a historic high of more than $62 billion dollars in 2008, with planned satellite launches in the next ten years to increase 38% over the previous decade according to a report released in December 2008  by Euroconsult.

More than three years ago, NSR first stated in its Broadband Satellite Markets studies that government efforts to require universal access to broadband services would be a boon to the European market for broadband satellite Internet access services. Such initiatives never come about as quickly as service providers would like, but it now appears that Europe is truly setting itself upon this path.

A number of new universal access programs have come to light since NSR's Broadband Satellite Markets 7th Edition study was released in June 2008, including:

Once considered the fertile crescent of Internet innovation, the United States now finds itself increasingly trailing the world in broadband, according to a report just released by Strategy Analytics. The report, “Sputnik Moment: The Call for a National Broadband Policy,?” suggests that only a coordinated and coherent national broadband plan will allow the US to regain its leadership role.

ITU Secretary-General Hamadoun Touré said  that worldwide mobile cellular subscribers are likely to reach the 4 billion mark before the end of this year.  Dr Touré was speaking at the high-level events on the Millennium Development Goals (MDGs) in New York, where he also participated in UN Private Sector Forums addressing the global food crisis and the role of technological innovation in meeting the MDGs.

With many industries around the world in the doldrums due to the current economic crisis, NSR's latest multi-client market research report released December 3rd, 2008 entitled the Global Assessment of Satellite Demand, 5th Edition, projects that the commercial satellite transponder leasing market should emerge relatively unscathed.

With the global financial downturn, satellite companies are always looking for new and emerging markets to sell their products and services.  But with the increasingly global nature of the world’s economies, there are fewer markets left to explore.

When discussing the Ku-band commercial airline broadband access market, the image that comes to mind is that of a famous animation movie where a donkey travels to a faraway land constantly asking the ogre driving the carriage: "Are we there yet?" Today, the answer would be, "Just about there," to which the donkey’s reply would be, "Ahhh! Finally."

This is also the feeling of the market, after almost three years of travelling since the first Ku-band broadband Internet service in the sky, Connexion-by-Boeing (CbB), was shut-down.