Global Markets - Market Trends
Ericsson ConsumerLab has released the results of its annual study “TV & Video Consumer Trend Report 2011,” showing that people are spending slightly less time watching scheduled broadcast TV, and that they are spending more time watching streamed on-demand TV online. More than 44 (38) percent of the respondents reported watching internet-based on-demand TV more than once per week, while about 80 percent watch broadcast TV more than once per week.
Worldwide set top box revenue, as a whole, will decline slightly in 2011 over 2010, with Latin America and Middle East/Africa the only regions showing any increase in shipments. However, despite the general maturation of the market, IP set top box shipments are forecast to increase by over 1 million units in 2011 according to In-Stat.
In-Stat's Set Top Box Database gauges the size of the current market and presents quarterly forecasts for unit shipments, manufacturers' revenues, and average manufacturer selling prices.
3D content providers do not need to worry about consumers being unable to view their 3D content. With a large increase in the number of TV sets with a 3D feature coming to market in 2011, TV set manufacturers will make it difficult not to buy a 3D-enabled set in the coming years. A new Research and Markets study projects that the 3D TV Set Market will grow 500% in 2011.
Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before. This increase in access has made content more ubiquitous than ever, but availability is only a part of the story. Equally important is how, and on what devices consumers are accessing this content, and the increasing role of mobile devices for video consumption, according to research firn In-Stat.
India has just crossed the 100 million mark for pay TV subscribers, representing more than 70% of TV households. According to the India Digital TV Forecasts report, there is still plenty of growth to come, with 139 million pay TV subs forecast for 2016. ARPUs will remain low in India, though pay TV revenues will reach US$8 billion in 2016, double the 2010 figure.
Given the legacy of high analog cable subscriber numbers, digital households will lag behind pay TV, with 111 million digital TV subs expected by 2016.
Government demand continues to drive the market, but remains concentrated in a handful of countries
According to a new report from Digital TV Research, rapid expansion meant that Brazilian DTH subscriptions overhauled cable as the most popular platform with considerable panache during the first six months of 2011. Further change is ahead as the government will soon amend legislation to allow telco to offer full IPTV services.
Research firm STL just released a new report on the UK TV market entitled: "Connected TV: Forecasts and Winners/Losers." While it is difficult to generalise with TV markets across the globe as the markets are fundamentally different in structure, especially with key variables such as PayTV penetration, state broadcaster involvement and fast broadband penetration varying widely, the comprehensive range of players and highly competitive nature of the UK market makes it a useful benchmark for many key global trends, according to the report.
South Korea continues to leadi in technology adoption and use. This according to a newly released report by Reseach and Markets entitled "South Korea - Telecoms, Mobile, Broadband and Forecasts." The report covers trends and developments in telecommunications, mobile, internet, broadband, digital TV and IPTV.
Highlights of the report include:
The implementation of 3D on mobile devices is still in its infancy and requires a much more advanced technical solution for both viewing 3D and capturing 3D. However, the tremendous size of the mobile market is driving the industry to overcome some of the current limitations. 3D displays are still evolving, while image sensors are benefiting from a TAM that is likely to triple by 2015, and the processing solutions are already on a roadmap that will support the increasing demands of 3D.
