China Is at Forefront of Connected TV Trend in Emerging Markets

Santa Clara, Calif., June 12, 2012—Over one‑quarter of TVs shipped during Q1’12 were equipped with internet connectivity, as reported in the new NPD DisplaySearch Quarterly Smart TV Shipment and Forecast Report, which tracks connected and smart TV shipments by brand, region, display technology and screen size. Approximately 27% of TV sets shipped worldwide had internet connectivity, led by Japan, where 46% of sets had networking capability, and Western Europe with 36%. In a good example of how internet entertainment is developing rapidly in emerging markets, China followed closely behind Western Europe with 32% of sets that shipped having internet functionality.