Eutelsat Communications announced the key highlights of its two-yearly survey of television reception by satellite and cable homes.
First conducted in 1994 and covering Europe, North Africa and the Middle East, the key objective of the survey is to measure the trends of three main indicators in the broadcasting market:
- Type of reception by TV homes (satellite, cable, IPTV, terrestrial);
- Ratio of analogue to digital;
- Market share of free-to-air (FTA) and pay-TV.
The survey also monitors the number of antennas pointing towards Eutelsat satellites, which overall broadcast over 3 600 television channels and interactive services. The fieldwork was carried out between January and April 2010 in 32 countries representing 89% of TV households in the 46 countries covered by the study. More than 41,000 face-to-face interviews took place using a single questionnaire shared by leading market research institutes: TNS, Ipsos and GfK. Highlights of Eutelsat's 2010 survey include :
- Satellite and cable TV reception in Europe, North Africa and the Middle East up by 8.8% to 210.7 million homes, compared to 193.7 million homes in 2008.
- Growth is driven by satellite reception (DTH/SMATV), which expanded almost two times faster, by 16% to 129.3 million homes, from 111.5 million in 2008.
- Satellite pay-TV continues to gain traction, growing by 22.7% to 51.4 million homes and underlining the increasing strength of satellite platforms operating in Eutelsat's footprint.
