Despite the fact that, Indian DTH Industry faces several issues, such as low ARPU (average revenue per user), high cost of acquisition of content and subscribers, and various taxes, such as entertainment and service tax, the industry currently has about 30 Million subscribers and is poised to grow to 69 Million subscribers by 2014 end, according to a new research report by RNCOS.
The report entitled “Indian DTH Market Forecast to 2012” highlights certain key marketing strategies along with the current industry trends. These marketing strategies could serve as a benchmark for the anticipated future growth in the Indian DTH market. Besides, the report will help clients in recognizing/identifying the factors that will drive the country’s DTH market in coming years. The report also studies Indian consumers’ behavior and elaborates various factors, which will enable people to switch to DTH in near future.
hTe ongoing research analysis found that, the Indian DTH industry is dynamic with new technologies emerging and new business opportunities waiting to be explored. To stay ahead of the competition, players need to offer the latest bouquet of services and provide the flexibility and content that consumers want.
However, presently, the Indian DTH industry is being driven by some of the major players, such as Dish TV, Tata Sky, Sun Direct etc. With the entry of new players, like Videocon D2h in the industry, competition has become even intense. Due to this intensifying competition, installation prices are declining and subscribers have a wide range of options to make choices, acording to the report.
Additionally, the report provides intensive detail analysis of various segments under the DTH market. The report also includes comprehensive information about all the DTH service providers in India, with focus on in-depth analysis of their strengths and weaknesses. It also explains the reason, why all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country.
For more information visit: http://www.rncos.com/Report/IM198.htm
