55% of U.S. Smartphone and 61% of Tablet Owners Use a TV-related App

Dallas, Tex., February 13, 2014-- New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a month. The research firm will address the growing influence of the app ecosystem at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15, 2014, in San Francisco, with keynotes from ARRIS, AT&T, iControl Networks, and Lowe’s.

“TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates.  “We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. In-app solutions will be a large focus of our 2014 CONNECTIONS™ Conference, where our analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.”

Additional TV apps research from Parks Associates shows:

  • Over 70% of TV-app users are satisfied with the TV show or network apps they use.
  • The number of global TV app users on smartphones will reach 1.29 billion by 2018.
  • Over 23% of U.S. smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box. 

Parks Associates’ 2014 CONNECTIONS™ Conference will feature research presentations and interactive panel discussions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries. Early sponsors include iControl Networks, Amdocs, Lowe's, Qualcomm, Arrayent, NETGEAR, Support.com, Z-Wave, AlertMe, Linear, SmartRG, and GreenWave Reality.

2014 keynote speakers include:

  • Greg Roberts, Vice President, Marketing, iControl Networks
  • GW Shaw, Vice President of U-verse and Video Products, AT&T
  • Kevin Meagher, Vice President & General Manager, Smart Home, Lowe's
  • Charles Cheevers, CTO Customer Premises Equipment, ARRIS

All 2014 CONNECTIONS™ sessions will feature research from Parks Associates, including industry reports such as OTT in a Pay-TV World and TV Apps: Strategies and Trends.

For information about 2014 CONNECTIONS™, visit www.connectionsus.com.