Asia Pacific OTT to Generate US$ 48 Billion

Middlesex, UK, March 15, 2019 — Asia Pacific OTT TV episode and movie revenues will reach US$ 48 billion in 2024; up from the US$ 21 billion recorded in 2018. According to the Asia Pacific OTT TV and Video Forecasts report, the total will increase by US$ 5 billion in 2019 alone.

China and Japan will account for 71% of the region’s total revenues by 2024. China will command a 57% share by 2024 from the 22 countries covered in the report.

Advertising on OTT sites [AVOD] is the main source of OTT revenues. SVOD will take 39% of OTT revenues by 2024, with AVOD supplying 52%.

AVOD revenues will exceed SVOD revenues in China, India and Japan. China’s AVOD revenues will reach a staggering $16.60 billion by 2024 – or two-thirds of the Asia Pacific total.

Asia Pacific SVOD revenues will climb from just under $8 billion in 2018 to US$ 19 billion in 2024. China’s share will remain at about half of the total. India’s SVOD revenues will quadruple, but it will still be way behind the similarly-sized China.

Published in March 2019, the Digital TV Research provides extensive study for 22 territories. Covering movies and TV episodes, the report comes in three parts:

• Outlook: Forecasts for 22 countries in a 49-page PowerPoint document full of charts, graphs and bullet points;
• Excel workbook covering each year from 2010 to 2024 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform.