Eastern Europe OTT revenues up by US$ 2 billion

London, UK, April 16, 2020--OTT TV episode and movie revenues for 22 Eastern European countries will reach US$ 3.58 billion in 2025; nearly triple the $1.41 billion recorded in 2019. Russia will account for 40% of the region’s OTT revenues by 2025, with Poland generating a further 27% - so two-thirds of the total will go to these two countries.

SVOD revenues will reach US$ 2.05 billion by 2025 (57% of total OTT revenues) – up from US$ 766 million in 2019 (54%). Russia’s SVOD revenues will reach US$ 610 million by 2025 – or 30% of the regional total. Poland will provide another US$ 687 million (34%). Their joint share will fall from 74% in 2019; revealing stronger growth in other countries.

Simon Murray, Principal Analyst at Digital TV Research, said: “Poland will remain the SVOD revenue leader despite have a lot lower population than Russia. Russian operators charge less than their Polish equivalents. Russia has more SVOD subscriptions than Poland.”