Iraq Media Survey 2013
Amman, Jordan, August 14, 2013--A new comprehensive survey from the Arab Advisors Group probed the media consumption habits in Iraq. The survey revealed that news, reality shows and Arabic series are the most popular types of TV programs watched in the country. The survey also revealed that the vast majority of respondents who watch TV prefer to watch it in Arabic.
The survey report, Iraq Media Survey 2013, provides the results of a major comprehensive survey of media consumption habits in the country. The survey covers television; radio, Internet; online gaming and specialized gaming devices usage habits. The final survey report and cross tabulation analysis are ready for delivery. The survey report has 52 pages and 57 exhibits. Please contact us to get a copy of the survey questions and table of contents.
The survey revealed that around 59% of respondents who watch satellite TV reported watching reality TV shows. Arab Idol was the most watched reality show, with 50% of the survey respondents who watch satellite TV reporting that they watched it.
The survey also revealed high levels of adoption of social media in the country. 77.9% of survey respondents who use the Internet reported having an account on one or more social media platform, while 77.2% stated that they have an account on Facebook.
Respondents were randomly called through a randomly generated table of phone numbers. The survey results encompass answers from 741 respondents that passed rigorous quality control checks. The survey yields a confidence level of 99% with a margin of error of less than 5%.
Iraq’s survey report can be purchased from the Arab Advisors Group for only US$ 1,950 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,950.
The Arab Advisors Group divided the survey questionnaire into seven main sections. The sections provide a balanced focus on the following areas:
- General information on respondents
- TV watching habits
- Pay TV
- Radio listening habits
- Internet usage
- Online gaming
- Gaming consoles
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