MENA SVOD Revenues to Triple

London. UK, January 27, 2020--MENA Subscription Video on Demand (SVOD) revenues will reach US$2.97 billion by 2025; or US$ 2.1 billion more than the 2019 total according to new research from Digital TV Research. SVOD revenues will triple between 2019 and 2025. Turkey will total to US$ 908 million by 2025, with Saudi Arabia adding US$ 563 million and Israel US$ 470 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “We forecast 29.63 million SVOD subscriptions by 2025, up from 12.25 million recorded at end-2019. Collectively, the 13 Arabic-speaking countries will overtake Turkey’s subscriber count in 2025.” 

Netflix will account for 38% of the 2025 total (with its subscriber base doubling from 2019), followed by StarzPlay (23%) and Disney+ (11% despite only starting in its first Arabic country in 2022). These three platforms will generate three-quarters of the Arab total by 2025.