Research and Markets has announced the addition of the "Australia - Mobile Broadband Market" report to their offering.This annual publication provides the reader with a thorough overview of the mobile broadband, mobile data and the mobile media market in Australia in 2011. The publication offers important analysis of the market and trends in usage, revenue, mobile internet content and prospects for the various mobile network operators.
Topics Covered Include:
- Mobile broadband - statistical overview;
- Mobile broadband - forecasts, market issues, m-commerce and m-payments;
- Mobile media - statistics, providers, applications, portals and mobile TV;Handsets, smartphones.
Mobile Broadband Offers Unprecedented Opportunities
Mobile broadband using the 3G networks has expanded rapidly over the past year as Australians continue to adopt new and alternative communication methods, media services and adapt their usage patterns to meet their specific lifestyle needs. In the last year growth in mobile broadband across Australia exceeded 70%, while the percentage of mobile broadband subscriptions versus total connections has continued to rise.
Market Highlights:
This report predicts that mobile broadband revenue in 2011/12 may exceed $7 billion.
In 2011 Facebook has more than 500 million members worldwide, with around 30% of Australians signing up and around 30% of those using it on their mobile. The major mobile media providers are now becoming the digital media providers on the internet as they provide access to their services for mobile devices. Premium rate SMS services remain stagnant in 2011.
Up to 75% of consumer banking transactions are now carried out electronically (e- and m-banking). A similar development has taken place in the travel market, particularly for airline bookings.
The publisher estimates that the revenues generated by the total mobile broadband market during 2011/2012 will be up 17% from 2010. The vast majority of this will be accounted for by 3G mobile broadband revenues.
The charge in mobile broadband usage is being led by smartphones as telcos drop data charges and more users access the internet using a mobile, many for the first time.
Revenue from SMS still continues to be the largest component of mobile data revenue for all the major mobile operators in Australia in mid-2011.
For more information visit http://www.researchandmarkets.com/research/4b2307/australia_mobile_broadband_market
