North American Pay TV Revenues to Fall by US$ 50 billion

London, UK, February 28, 2020--Pay TV revenues in Canada and the US peaked in 2015 at US $112 billion. Digital TV Research forecasts that revenues will fall by US$ 50 billion to US$ 62 billion in 2025. 

Revenues will drop across the board. Cable revenues will decline by US$ 22 billion - US$ 3 billion less from analog cable and US$ 19 billion lower for digital cable. Satellite TV will fall by US$ 21 billion and IPTV will drop by US$ 7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “The loss of 42 million pay TV subscribers between 2010 and 2025 is mostly responsible for this decline. Operators now put more emphasis on broadband connections than on traditional pay TV channels. Subscribers are turning against high traditional pay TV fees by seeking cheaper alternatives. OTT allows viewers to see what they want when they want – they are not tied to the channels’ schedules. The value of the linear schedule for recorded programming is rapidly diminishing.”