Number of Ethnic TV Households in US is Growing: Asian TV Households Lead the Way

New York, NY, September 27, 2011--The number of Asian TV households in the U.S. for the 2011-2012 TV season will grow 9.6 percent (over 400,000 homes) compared to last year, according to Nielsen. Hispanic or Latino TV households will increase 4.6 percent (over 600,000). The TV Universe Estimate for the 2011-2012 season marks the first integration of the 2010 Census counts and adjusted TV penetrations, introducing a number of shifts nationally and within local markets.