OTT Rental Revenue to Surpass Subscription Services by 2014
Scottsdale, Ariz., November 2, 2012-- By 2017 ABI Research expects over-the-top (OTT) revenue to quadruple to $32 billion, up from the expected $8.2 billion in 2012. Subscription services, like Netflix, have led the OTT markets the past couple of years, which has helped push the market towards healthy growth. By 2014, however, ABI Research expects OTT rentals to surpass subscription revenues.