Perceived Value in Traditional Pay-TV Services Declines–Online a Likely Culprit
Frisco, Tex., March 5, 2013– The value of traditional pay-TV service like cable, satellite, and telco TV appears to be waning. While close to 90% of broadband subscribers are still on the pay-TV dole – a testament to its importance in daily consumer lives - the perceived value of the service relative to prices paid has declined in the last 12 months, according to TDG Research.