Rethink Technology Research Releases new Report on Android TV

Bristol, England, May 2, 2018--Rethink Technology Research has released a ground-breaking report from its new division “Rethink TV”, entitled “How Android TV finally won the  wars Report and Forecast 2018-2022” The report explains the evolution of Android TV over the next few years - explaining how and why is Android TV set to become such a big market.

"Predictions of huge market potential for Android TV with accelerating uptake from service providers will lead to sharp shipment rises for vendors," according to the report.

Google is charting the course of how its previous product “Google TV” was in the operator’s face – trying to assert itself over the top of content owners and service providers and how Google has come back with a more mature attitude and got it right this time.

The idea of integrating Google's Play Store into set tops, has in the past not been seen as a good idea but due to the upsurge in Netflix usage – operators are now happy to encourage that integration.    
Google has also opened the door to hybrid devices for Android TV creating a real mass market opportunity for both Chinese hardware manufacturers and those with established operator relationships.
 
The report details the emergence and development of the Android TV market in North America, Europe, Asia and Latin America explaining how this upsurge in Android TV will affect vendors and operators.
 
The consensus reckons that as long as Google holds its current policy of not interfering with the Operator Tier and continuing to allow operators to both use their own UIs and also to use their own content protection services – then the marketplace is set for huge growth.