SPB TV Reveals New Global Trends in OTT TV use

Amsterdam, September 12, 2015–SPB TV AG, a  global provider of end-to-end OTT TV, IPTV and mobile TV solutions, showcased mobile TV innovative technology at this year’s International Broadcasting Convention. SPB TV AG also presented new original insights and findings from its OTT TV Survey 2015 with new trends and developments in OTT TV use globally and in emerging markets, based on the audiences input.

Kirill Filippov, CEO of SPB TV, took part in IBC TV Keynote talk “Over the Top Comes of Age” discussing growth of online-delivered video and streaming services to satisfy the demand for multiple-device, on-demand TV. “We still believe in live channels but their consumption will change towards new media worldwide. Professional broadcasting evolves but does not disappear. Eventually, the future of TV is in easier and more consumer-friendly formats,” he commented.

At a special IBC2015 event for media and experts, SPB TV AG presented OTT TV Survey 2015. “We surveyed a sample of 60,000 respondents out of our 45 million-user base, in 6 languages with most respondents from Europe, South America, Middle East, Asia and Africa. Among the key findings, we noticed that while computers are still widely used to watch TV content, compared to the last year, more people use mobile devices – smartphones (from 25% to 44% watching several times a day) and tablets (from 17% to 25% respectively)”, said Sebastian Justus-Schmidt, SPB TV’s Co-Founder, Corporate Development. “The survey showed that highly targeted ads solutions are key for end-user satisfaction”.

Among technology innovations, SPB TV AG showcased SPB TV Rosing, the future-proof TV platform for operators, SPB TV Home, the next-generation solution for in-home TV viewing with innovative remote control, and SPB TV Advertising with unique in-stream detection and replacement. In addition, SPB TV AG partnered with DTS to bring immersive, cinematic sound to any mobile device, with the technology to be showcased at IBC2015. “SPB TV is a world-class company, and we are thrilled that they have chosen to partner with DTS. The incorporation of DTS audio technologies into SPB TV solutions will ensure the delivery of the most complete entertainment experience possible,” said Geir Skaaden, Senior Vice President, Corporate Business Development, Digital Content and Media Solutions at DTS, Inc.