Update on US Digital TV Market - Broadcasting and IPTV

Dublin, March 22, 2011--Although the FTA networks, such as ABC, CBS, and NBC all offer digital and increasingly High Definition TV programming, for many years they have been losing audience share to the cable and satellite TV networks. The Big Three are expected to continue to lose market share to the DBS and cable providers as well as, incrementally, to the telcos' IPTV networks. The US now has one of the highest rates of pay TV penetration in the world. By 2010 there were over 100 million pay TV (or Multichannel Video Programming Distributors) subscribers in the US, amounting to over 85% of households. A significant trend in the digital TV market is the shift towards video-on-demand and other forms of online video viewing, a trend which will continue to strengthen along with the growth of broadband networks, according to a new research report by Research and Markets entitled "USA- Digital TV Market-Broadcasting and IPTV."