Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023. South Africa and Nigeria will supply 59% (9.4 million) of the region’s total. However, SVOD penetration will still be low by 2029, with only 7.1% of TV households paying for at least one subscription – although this is up from 4.7% at end-2023 according to Digital TV research.
New Parks Associates research, conducted in partnership with SymphonyAI's media division, finds that even as streaming becomes the primary means for video consumption, 47% of executives in the streaming industry are lacking the data needed to make good business decisions. The custom research, summarized in the newly released report Streaming Content Performance: Executive Insights | 2024 State of the Market, finds consensus that data on content performance, revenue, and audience engagement is key to successful services, but current fragmentation in the market makes it difficult for companies to collect and aggregate the information needed.

Euroconsult, a global strategy consulting and market intelligence firm specialized in the space sector and satellite-enabled verticals, has launched its latest white paper, "Beyond the Stars: The Middle East’s Space Ecosystem on the Move." This in-depth analysis reveals the astounding growth potential of the Middle East's space sector, projecting a monumental surge to US$ 75 billion by 2032, reshaping the global space narrative.

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The number of pay TV subscribers in Africa will climb by 12 million between 2023 and 2029. This means an extra 7 million pay satellite TV subscribers and 5 million more pay DTT homes.

The pay total will reach 55 million by 2029, with satellite TV contributing 33 million and DTT 21 million. From the 43 million pay TV subscribers at end-2023, 26 million were satellite TV and 16 million DTT.

Parks Associates’ latest update of the firm’s Streaming Video Tracker reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualized industry churn rate for streaming services is 50%, meaning many streaming services are also struggling to keep their customers.