Durham, NH, September 1, 2021—New consumer research from Leichtman Research Group, Inc. (LRG) finds that 78% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
Among those that have any of these three SVOD services, 74% have more than one – compared to 70% in 2020, 69% in 2019, and 47% in 2016. Overall, 58% of U.S. households now have more than one of these SVOD services – compared to 55% in 2020, 51% in 2019, and 28% in 2016.
