The Asia Pacific region will have 630 million pay TV subscribers by 2026, up from 609 million at end-2020. India will add 21 million. China and India together will have nearly 500 million subs according to Digital TV Research. The number of TV households will grow by 54 million to 979 million. 

According to a new report published by Trends Market Research  (TMR) entitled, "Small Satellite Market by Type, Application, and End-User: Global Opportunity Analysis and Industry Forecast, 2019-2026," the small satellite market accounted for revenue of $3.63 Billion in 2018 and is anticipated to generate $15.68 Billion by 2026. The market is projected to experience growth at a CAGR of 20.1% from 2019 to 2026.

North American OTT TV episode and movie revenues will reach US$ 94 billion in 2026; nearly twice as much as the US$ 49 billion in 2020 according to Digital TV Research. The US - the world’s most mature market - will increase by US$ 42 billion to US$ 88 billion. Canada will double to US$ 5.4 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “SVOD and AVOD revenues will each increase by $22 billion between 2020 and 2026. AVOD revenues will triple to US$ 33 billion. SVOD will remain the main revenue source, supplying US$ 54 billion by 2026.”