Conviva’s State of Streaming TV Industry: Overall Viewership Up 72%, Rate of Consumption Rising Faster at 49%
More...Conviva, a research firm that specializes on the streaming entertainment industry, has concluded that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. In its "State of the Streaming TV Industry for First Quarter 2019," Conviva said that maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetization.

