Ultra HD is on track to become an established feature of TVs by 2020, according to Strategy Analytics’ latest predictions. Falling prices, increased retailer support and strong customer satisfaction are the main reasons for Ultra HD TV’s success. Strategy Analytics now predicts that global sales of Ultra HD TVs this year may exceed 30 million units, and by 2020 61% of annual TV sales will be Ultra HD. The analyst firm also predicts that more than 20% of households in leading markets will be using Ultra HD services from pay TV or online video providers by 2020.

Highlighting the rise in consumers' appetite for multiplay services, the TV industry has seen several providers merge and others invest heavily in broadcast rights. Multiplay services have made huge advances across Europe, with the US to follow, says global analyst firm CCS Insight. However, ahead of this year's IBC event in Amsterdam, the company warns that the TV industry will continue to face major disruption as Web brands and traditional TV providers fight to be the first to launch live TV programming in 4K.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that about 83% of all households nationwide subscribe to some form of pay-TV service. The percentage of households that subscribe to a pay-TV service is down from 87% in 2010, but up from 81% in 2005.

Ericsson (NASDAQ: ERIC) today launched the latest edition of the annual Ericsson ConsumerLab TV & Media Report, representative of the views and habits of 680 million consumers making it one of the largest studies of its kind. A key finding is that Video-on-Demand (VOD) services are succeeding in meeting consumer needs, thus allowing consumers to change their viewing habits.

Amazon Web Services, Inc. (AWS)  today announced that it has reached an agreement to acquire Elemental Technologies, Inc., a software-defined video solutions for multiscreen content delivery provider. The acquisition brings together Elemental’s leading video solutions with the AWS Cloud platform to provide media and entertainment companies with a range of integrated solutions to efficiently and economically scale video infrastructures as the media industry increasingly moves to internet based delivery.

According to a new market research report, "Mobile CDN Market by Type (Video CDN and Non-Video CDN), by Solution (Network Acceleration, Traffic Management, Reporting, Analytics, and Monitoring, Transcoding and Digital Rights Management and Data Security) - Global Forecast to - 2020", published by MarketsandMarkets, the Mobile CDN Market is estimated to grow from USD 2.11 Billion in 2015 to USD 13.40 Billion in 2020, at a Compound Annual Gro