Free and Live TV still Favourite Choice of Consumers but Wider Availability of OTT Services Fuelling Popularity and Usage
More...Futuresource's latest 'Living with Digital' consumer research study provides updated analysis of consumer's shifting behaviour and evolving habits across digital entertainment and connected devices. The research identified Live TV (pay & free) is still the primary viewing choice for 65% of respondents across the territories with France showing the most solidarity at 75% compared to 59% in both US and UK.
