Europe, Middle East and Africa Markets

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion by 2028; double from $2.83 billion in 2022. Turkey, Israel and Saudi Arabia together will account for 55% of the region’s revenues by 2028. The 13 Arabic-speaking countries will generate $2.47 billion in 2028; up from $1.28 billion in 2022.

Africa will have 15.57 million paying SVOD subscriptions by 2028, up from 6.15 million at end-2022. Despite this fast growth, SVOD penetration rates will remain low, with only 7% of TV households paying for at least one subscription by 2028 –up from 4% at end-2022. 

Simon Murray, Principal Analyst at Digital TV Research, said: “Take-up is inhibited by low disposable incomes. Limited fixed broadband penetration also stifles growth, with few mobile operators offering OTT options. Not all global SVOD platforms will start in every African country – restricting choice.”