UK HDTV Owners Twice as Likely to Buy 3DTV Sets

LONDON - September 2, 2010 – Britons who already own a high definition television set (HDTV) are more than twice as likely to buy a 3D television within the next twelve months as those who have not yet bought an HDTV, according to a survey of 700 UK consumers just completed by analyst firm Strategy Analytics. These findings challenge the commonly held assumption that people who have already bought an HDTV are not likely to upgrade to a new 3DTV set any time soon.