Emerging Markets Driving Growth in Pay-TV Market
Campbell, Calif., February 18, 2014—Market research firm Infonetics Research released excerpts from its 1st edition Pay TV Subscriber Database by Provider, which tracks the cable TV, satellite TV, and telco IPTV subscribers of over 150 service providers around the world. The report highlights the emerging markets such as Latin America and Asia driving Pay-TV growth.
“What’s driving growth in pay-television are the emerging markets of Latin America, China, and India. India and Latin America are adding satellite and cable subscribers, while China is seeing an increase in IPTV subscribers,” reports Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research.
Heynen continues: “Latin America’s economy, in particular, is performing well, with companies investing in Brazil ahead of the FIFA World Cup and consumers signing up for pay-TV services to the tune of 9% growth in the third quarter of 2013 from the year-ago period.”
- The top 5 satellite providers by subscribers are, in rank order, DirecTV US, DISH Network, DirecTV Latin America, Tata Sky, and British Sky Broadcasting
- DirecTV Latin America saw a 15% increase year-over-year (3Q13 over 3Q12) in satellite subscribers
- Topping the leaderboard for IPTV subscribers in 3Q13 are, in alphabetical order, AT&T, China Telecom, Iliad Group, Orange, and Verizon
- Comcast, the world’s leading provider of cable TV services, lost 355,000 subscribers over four quarters, with 21.6 million subscribers as of 3Q13
- The decline in cable subscribers across all operators is attributable more to churn than cord cutting as consumers defect to IPTV and satellite, often to take advantage of promotional offers
Infonetics’ quarterly pay TV subscriber database tracks the digital and analog cable pay TV, satellite pay TV, and telco IPTV subscribers of more than 150 providers around the world, showing which operators are growing their subscriber bases and which aren’t.
