Ross Video Acquires Mobile Content Providers

Iroquois, Ontario, Canada, October 8, 2013 — Canadian video production technology company, Ross Video, has acquired MCP – Mobile Content Providers, a premium full service mobile sports production packager based in South Florida, USA.

Ross said it plans to transform MCP into a national mobile production company to be called Ross MCP.

MCP has served many major Sports Networks, Universities and International organizations, and has successfully delivered premium content at affordable prices.  In addition to providing crew and equipment, MCP also takes on producer responsibilities providing a full service solution.

“There is big demand in the market for high quality, network level productions that are at a much lower price point than currently available,” said Mitch Rubenstein, founder of MCP and now President of Ross MCP.  “National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports.  We have been successful in providing full-featured productions with network level graphics.”

Ross MCP plans to offer clients new technology normally only available in the largest budget productions, such as Remote Social Media Content Moderation tools.

 “The North American truck market today primarily consists of national companies that simply rent large trucks and small regional owner-operators.  We saw a need for a national, high quality mobile content provider that is better aligned with the need to produce economical Internet and broadcast content,” noted David Ross, CEO of Ross Video. 

“MCP has an innovative model that we will be expanding on. Mitch Rubenstein’s 20 years in sports production and experience as a sports producer is a major asset to our go forward plans,” he said.

Ross is also expected to offer an alternative to contemporary truck design.  Rather than using overly expensive technologies that lack smooth integration, the company said its Ross product workflows will be designed to work together. These new technologies will be made available to other truck companies as well, Ross said.