Americas Markets - Market Trends
We all know the story. The days when broadcast TV is delivered by satellite are numbered. Pay-TV households in the US declined 31 percent, from 84 million in 2019 to 58 million by the end of 2023, according to Statista. While the decline was offset by growth in the Asia-Pacific and EMEA, Ampere Analysis predicts that this situation will change, as the industry experiences the first-ever annual decline in global pay TV penetration.
Defense and government have always been significant markets for the satellite industry, and if anything, that significance is increasing. In the US in particular, this is partially due to the increasingly close cooperation and integration of commercial players into the Department of Defense (DoD) strategy. In addition, in response to current geopolitical tensions and events around the world, globally, defense spending is on the rise. At the same time, more regions and nations are prioritizing independent defense strategies, rather than rely on cooperation with others. With the current US administration’s focus on an “America First” policy, this trend is likely to continue and probably accelerate.
Over eight in 10 (82 per cent) believe organisations are not investing enough in cybersecurity, particularly when it comes to protecting critical national infrastructure (CNI) according to data released today by Ground Control.
The global Internet of Things (IoT) market is poised to grow at a compound annual growth rate (CAGR) of 13.5% from $959.6 billion in 2023 to US$ 1.8 trillion in revenue in 2028. This growth is driven by the rise of enterprise applications, enhanced by technologies like 5G and AI. While IoT presents significant opportunities, challenges such as security concerns and fragmented standards must be addressed to ensure its widespread adoption and success, says GlobalData, a leading data and analytics company.
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content, regardless of age.
The satellite market is one that constantly continues to change and evolve as new technologies emerge, price points change, new markets open up and new alliances are struck. However, there is another independent variable that at times, and this is one of those times, can have a dramatic effect on the overall market; and that is geopolitical tensions.
The World Teleport Association (WTA) today released The DVB-NIP Revolution, a new research report that examines the new capabilities DVB-NIP can bring, their impact on providers that are already deep into supporting streaming video and the opportunity to find new growth niches for video over satellite. The report is sponsored by Eutelsat Group and ST Engineering iDirect.
New report from RAN Research finds that connected car installed base reaches 841 million in 2030, as MNOs turn to inactive connected cars for revenue boost.
Space consulting and market intelligence firm Novaspace has released the 7th edition of its FSS Capacity Pricing Trends report, analyzing the shift in satellite capacity pricing as the industry moves from scarcity to abundance. As new-generation satellites drive down costs, traditional wholesale leasing models are under increasing pressure. Operators are responding by adopting value-based pricing and innovative service models to remain competitive. Falling cost structures are reshaping pricing strategies across the sector. Starlink has led the push for lower $/GB pricing, reaching approximately US$ 0.20 per month for consumer broadband in most regions. Meanwhile, other operators are introducing competing plans, intensifying market competition. “The shift from ‘scarcity’ to ‘abundance’ of capacity supply is pushing operators to embrace value-driven pricing strategies,” said Grace Khanuja, Senior Consultant at Novaspace.
Organised by Singapore Space & Technology Ltd, the Global Space Technology Convention and Exhibition (GSTCE), returns for its 17th edition with a bold new identity and expanded vision. Formerly the Global Space and Technology Convention (GSTC), one of GSTCE 2025’s key highlights is the launch of “Space to Thrive: Southeast Asia’s Space Industry on the Rise”, a comprehensive deep dive into the commercial opportunities of space and its contribution to economies in Southeast Asia, co-authored by Deloitte and Singapore Space & Technology Ltd.
