Asia-Pacific Markets - Latest Developments
Eutelsat Communications announced the key highlights of its two-yearly survey of television reception by satellite and cable homes.
First conducted in 1994 and covering Europe, North Africa and the Middle East, the key objective of the survey is to measure the trends of three main indicators in the broadcasting market:
Asia’s Pay-TV industry players say new technologies such as IPTV and 3D TV offer the greatest untapped opportunity, according to the 2010 Asia-Pacific Pay TV Operators Survey jointly produced by Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, and ContentAsia, an Asia-based information resource designed for everyone in the entertainment. The survey polled 35 pay TV operators and platforms across 14 countries in the Asia Pacific.
The satellite industry is taking a positive step forward in supporting the maritime community through the creation of the GVF Maritime Satcom Forum. This new working group, being spearheaded by the GVF, includes the top manufacturers, network operators and service providers in the industry.
It’s a serious problem bedevilling the industry far too long now. Last year, in Asia alone, the estimated revenue losses were pegged at almost US$2 billion. Operators warn that the plague, if left unchecked, could destroy the whole industry-not just in Asia but the entire global Pay-TV market. So how Asia is grappling with this persistent problem could be instructive for the rest of the world as new markets are opening up in places such as the Middle East, Africa and Latin America.
The opening plenary session of the IBC2010 conference will feature an address by Sir Michael Lyons, the chairman of the BBC Trust, on the future of public service broadcasting.
The CASBAA Convention 2010 to be held at the Grand Hyatt Hotel in Hong Kong on October 25th – 28th will be focusing on digital content delivery. This year’s theme is “Unlock Your Networks” and it aims to connect the dots between Platforms, Channels, Technologies and Partnerships.
The GVF's global VSAT Certification Program, which was cited recently in the SSPI's Industry Innovator awards ceremony, is making vital inroads in the maritime satellite space.
In a previous column I noted the GVF VSAT installation training curriculum because it includes a focus on the deployment of systems used in the maritime environment, and would be included in one of the program sessions of the forthcoming GVF Broadband Maritime Europe conference in London on 28th and 29th June (www.uk-emp.co.uk/BMEu.Ldn.2010/).
With almost 3.8 billion people, the Asia-Pacific accounts for over 60 percent of the world population. China and India alone has about 40 percent of the world’s total. Given the rising incomes and improving economic conditions, Asia continues to draw satellite service vendors and equipment manufacturers who are always on the lookout for new opportunities.
Over 60 carriers, advertising agencies, broadcasters, handset manufacturers and application developers gathered at the CASBAA annual CXO Mobility Summit in Hong Kong on May 19 to measure the latest developments in mobile TV and a future roadmap in Asia.
Providers hesitating about getting involved with Rural Access Network initiatives in the region would do well to consider the experience of providers under the Australian broadband subsidy scheme. Even though the challenges faced in developing countries is likely to be far greater, our expectation is that this first mover advantage will be repeated and with greater returns than in Australia. We therefore encourage providers to engage in these initiatives sooner rather than later, whilst putting in place strategies to mitigate downside risks.
