Global Markets - Market Trends
IDATE estimates the market for OTT video services will be EUR 3.4 billion in 2015, with the following geographic breakdown: United States: 40%; Europe: 24%, Rest of the world: 36%. This was one of the findings of IDATE's recent report “Hybrid TV Prospects, Impacts of Connected TV”. This study aims to position the hybrid solutions in this new context and to measure their impact on the "big" TV markets.
Mobile video exceeded 50 percent of global internet trafficfor the first time in 2011 according to the latest The Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update. Global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row. The 2011 mobile data traffic growth rate was higher than anticipated. Last year's forecast projected that the growth rate would be 131 percent. This year's estimate is that global mobile data traffic grew 133 percent in 2011. Among its findings include:
The in-flight Wi-Fi market has emerged to offer customers the same benefits of broadband connectivity that they enjoy on the ground. While the market has been in development for over a decade, in-flight Wi-Fi has only recently taken off. Deployments of Wi-Fi onboard airplanes have gained strength over the last few years, with availability reaching critical mass on some airlines. New research from In-Stat forecasts that in-flight Wi-Fi broadband deployments will surpass 6,100 planes worldwide in 2015.
A new study released by Telsyte confirms the rise of subscription TV over broadband with more than 300,000 Australian homes now accessing an IPTV service. This equates to around one in ten subscription TV services currently delivered over broadband.Telsyte forecasts that by 2015, over one third of all subscription TV services will be provided over broadband.
Growth in the global satellite market is expected to be driven by opportunities in the satellite services market, particularly satellite television and satellite broadband services. Continued demand from government and other mission critical application sectors such as communications, broadcasting, air traffic management, and security, also augurs well for the future of this market, according to a new report from Globnal Industry Analysts.
Global research among 927 satellite professionals by Skybrokers International shows that only 7% prefer 'only new' and 32% primarily new equipment. The majority prefers 'only used' 18% and primarily used (43%) equipment. According to Walter van der Plas, CEO of Skybrokers, the research shows that satellite professionals are cutting costs by trimming their purchasing budgets in order to survive a declining market.
The abundance of innovative connected devices is fuelling a rise in the consumption of digital content and home networking. In turn, this is driving demand for faster broadband speeds and advances in networking technology to improve consumer experiences and create new revenue stream opportunities. With this in mind, it comes as no surprise that over 50% of all broadband homes utilize some form of networking technology on a day-to-day basis. According to research from Futuresource Consulting.
The global telecommunications industry continues to expand as spending by consumers and businesses for wireless services fuels industry revenue growth, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent.
Hybrid set top boxes are a fast-growing segment of the worldwide set top box market. These boxes include a TV tuner and an Internet connection. It’s similar to hybrid vehicles that combine a gasoline engine with an electric motor. Hybrid STBs are appearing in all service categories and new usage models and applications have provided momentum. As television services begin employing applications that are Internet-connected, we see hybrid set top boxes emerging as a key growth driver for the global set top box industry.
New data from TeleGeography show that at the end of Q3 2011 telcos worldwide had a total of 94 million pay-TV subscribers, giving them a 12% share of the global pay-TV market. Given current growth rates the subscriber total will be passing the 100-million milestone as this article is being written. Leading the telco charge is America Movil with ten million pay-TV subscribers, thanks to a dominant market position in Brazil and Colombia and substantial pay-TV operations in several other Latin American countries.
