Market Trends

SAN JOSE, Calif. - June 16, 2010 - Cisco announced the results of the annual Cisco® Visual Networking Index (VNI) Forecast, 2009-2014, which projects that global Internet traffic will increase more than fourfold to 767 exabytes, or more than 3/4 of a Zettabyte, by 2014.　 This amount is 100 exabytes higher than the projected level in 2013, or an increase the equivalent of 10 times all the traffic traversing Internet Protocol networks in 2008. 

by Virgil Labrador, Editor-in-Chief

Los Angeles, Calif., May 10, 2010--With over one hundred million households, the United States is currently the largest market in the world for broadband services. About sixty percent, or 60 million households currently access broadband services from various sources, mainly terrestrial. Satellite broadband service reach only one million households, or less than 2 percent of broadband households in the U.S. Clearly, there is a lot more room to expand satellite broadband services in the U.S. market and major operators such as Hughes and Viasat are determined to develop the market to its full potential.  

Las Vegas, NV, April 14, 2010 – Ernst & Young  released a report on the media and entertainment landscape in the emerging markets of Brazil, Russia, India and China (BRIC). The report provides an overview of the latest indicators of market attractiveness, as well as the opportunities, challenges and critical success factors in conducting business in these four countries. 

The World Teleport Association announced the release of a new report, What Customers Want. A product of interviews conducted by WTA with senior decision-makers for teleport and satellite customers in the media and entertainment sector, the report explores the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.

As High-Definition (HD) video has hit its stride worldwide, the TV and film industry are looking ahead to the next new thing. 3D TV and Ultra-HD (UHD) are on the horizon, according to market research firm, In-Stat (http://www.in-stat.com).

by NSR

In announcing in its recent budget request that it would buy 50 more UAVs of the extended range category, the Pentagon sent a strong signal to the satellite industry that more communications-on-the-move (COTM) for UAVs would be needed in the coming years.

 A new quarterly research report introduced January 12, 2010 by Centris provides insight into how current economic conditions may affect a company’s revenue derived from TV, Internet and media services. The study reveals that although a significant number of households in the United States are unlikely to reduce their consumption of communication and media services as a result of economic conditions, there is still a potential impact on provider revenue. Centris provides marketing intelligence on communication, information and entertainment services, including voice, video and data products. It also provides usage and market share estimates at a national, regional or local level.

by NSR

The satellite industry, NSR included, has not been shy in recent months about trumpeting the relative success the sector has had in sliding through the recent global economic turmoil relatively unscathed. It is certainly true that the satellite industry as a whole has managed continued strong growth in the face of the worst economic crisis since the Great Depression of the 1930s. Still, the world "relative" is key because there have been some signs of weakness in a few key markets with North America, interestingly, seeing perhaps the greatest negative impact of any region from the point of view of commercial satellite operators operating therein.