Market Trends

Cambridge, Mass., March 1, 2017 – NSR’s Linear TV via Satellite, 9^th Edition, released tomorrow, shows that despite inroads OTT has made in many regions, Linear TV via satellite will remain a global growth market with over 12,200 new channels over the next 10 years, reaching over 53,600 total by 2026.  However, the heady days of exponential Direct to Home (DTH) & Video Distribution growth appear to be coming to an end as markets saturate and competition increases.

Dallas, Tex., March 1, 2017--New reserach from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current migration away from fixed-line telephone services in favor of cellular, with 8% of U.S. broadband households planning to cancel this service in the next 12 months. Currently 51% of U.S. broadband households have fixed-line phone service.

Plano, Tex., January 26, 2017--According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.

London, UK, January 26, 2016–Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace, new global research from subscription, billing and CRM specialist Paywizard shows. The survey of more than 6,200 consumers reveals 24% have cancelled a digital pay-TV service in the previous 12 months because of poor customer experience, while 84% say they would terminate a relationship with a TV provider if service and support were lacking and the company seemed out of touch with their needs.

Oyster Bay, New York, January 20, 2017--Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favor of new products that use over the top (OTT) technologies to compete with Amazon and Netflix. With OTT competition significantly increasing in mature pay-TV markets, ABI Research forecasts that live linear OTT video services will grow to approximately $7 billion dollars of worldwide revenue by 2021, from a little more than $1 billion in 2016.

Dallas, Tex., January 18, 2017--New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

Cambridge, Mass., January 10, 2017-NSR’s High-Altitude Platforms (HAPs)  report, released today, highlights opportunities for growth via current and new airships, balloons, and pseudo-satellites will reach over $2B in cumulative revenue over the next decade. NSR’s industry-first HAPS report forecasts a 44% increase in HAPs units and an 85% increase in associated revenue over the coming ten years. Diverse applications such as communications, remote sensing, surveillance, navigation, scientific research, and technology testing, as well as new apps, such as adventure tourism, will emerge as key HAPs market drivers.

New York City, NY, January 6, 2017–The World Teleport Association (WTA) today published its annual rankings for the Top Teleport Operators of 2016. The annual rankings of companies by revenue and revenue growth are compiled by surveying teleport operators around the world as well as referencing the published results of publicly-held companies.

New York City,  January 5, 2017–The World Teleport Association (WTA) today released Reducing the Energy Load, a new research report on the design, engineering and technology strategies that teleport operators are taking to reduce their energy consumption and which approaches are delivering the biggest impact for the money invested.

Hampshire, UK, December 13, 2016--New data from Juniper Research has found that the number of connected IoT (Internet of Things) devices, sensors and actuators will reach over 46 billion in 2021. This 200% increase, from 2016, will be driven in large part by a reduction in the unit costs of hardware. Juniper forecasts that it will average close to the ‘magic’ $1 throughout the period.