News Analysis

by Dan Freyer

Businesses, among them the likes of Nokia, HP, Microsoft, Apple, and others are turning to satellite experts to help them rev up their events. Satellites offer nationwide and global reach, letting you share your message cost-effectively with virtually any authorized and equipped site, and there are thousands of satellite-capable venues available around the world. Thanks to huge improvements in recent years in the cost-efficiency of satellite and video technology, satellite links are more affordable than ever before.

by Lou Zacharilla

Director of Development,  Society of Satellite Professionals International (SSPI)  

Simply put, 2008 and the first half of 2009 have been years best described in 1992 by Queen Elizabeth as annus horribillis. In other words, they really stunk. This is obvious to the millions of men and women dangerously out of work everywhere; to the North American auto industry; to those dependent on financial services for credit or to make payroll, and to the billions of folks in Asia who were raised out of poverty during the past two decades, but who find their rising economic circumstances in peril.

by Virgil Labrador, Editor-in-Chief

The Satellite Industry Association(SIA) released its 2009 State of the Satellite Industry Report at the ISCe 2009 conference in San Diego, June 3rd. The results of the report show a 19 percent growth in overall world satellite industry revenues – with revenues totaling $144.4 billion in 2008. Global revenues for the satellite industry continue to increase, averaging an annual growth rate of 14.2 percent from 2003 – 2008. Meanwhile, Euroconsult is projecting the industry will grow 50% in the next decade.

 A diverse mix of military leaders, state disaster recovery officials and industry executives shared a range of insights on making the best use of the global satellite communications grid during the three-day ISCe conference organized by Hannover Fairs USA from June 2-4 in San Diego, California.

by Robert Bell

Executive Director, World Teleport Association

The total satellite industry today is estimated to produce about 1% of global communications revenues. Anybody care to try for 2%?  At the 2009 NAB Show, the  World Teleport Association and Society of Satellite Professionals International produced another year of their Content Distribution Forum on the show floor. Attendance was great despite the decline in overall exhibition traffic in this year of recession, which is having such an impact on the media business. (You can view video of the sessions at www.worldteleport.orgwww.sspi.org, thanks to the support of PSSI Global Services and Echostar.)

by Michelle Elbert

Since the Stimulus Bill passed early this year, countless private and public organizations have begun gathering information to apply for billions of dollars in stimulus grants and loans. However, these groups tend to underestimate satellite broadband technology’s ability to meet the goals of the US Congress and the Obama Administration. Not to be left out, some of the largest satellite companies have launched their own campaign to get the message out to Washington and the public.

by Bruce Elbert, President Application Technology Strategy, Inc.

with Michelle Elbert

Satellite TV is the biggest money maker for the overall satellite industry, creating investment, subscriber base and wealth. It rests on the solid revenue footing from a food chain that ranges from the end user paying for subscriptions to networks that collect from advertisers and affiliates like TV stations and cable systems. However, we are witnessing a new business model that provides a free service to end users who only need to buy reception equipment consisting of a dish with a digital set-top-box. This is not unlike C-band backyard dishes of the US from the early 1980s, before HBO began to scramble their signal.

by Elisabeth Tweedie

Not too long ago when someone got on the internet the chances were it was to do email or to search for information. In other words communication was mainly one to one and users were primarily consumers of information. With a few exceptions these were not time sensitive pursuits and were heavily biased towards downstream communications. Not any more. Many users have become participants creating, sharing and commenting on content. This will come as no surprise to anyone with children in their teens or twenties, as this change in usage is being driven by them – the Millennial Generation. Accounting for 48% of the world population makes them numerically the most significant generation so whatever they do has an impact.

by Tom Watts, CEO Watts Capital Partners

The current credit crisis and global recession has pressured satellite industry balance sheets around the world. The question, "Will they run out of cash?" has been asked with increasing frequency about many satellite companies that just months earlier looked forward to seemingly bright futures. While the public equity markets and many sources of debt financing have closed to satellite companies, the market for PIPEs, or Private Investments in Public Equity, offers a potential solution. In fact, the PIPEs market already has been the financial savior of at least one high-profile satellite operator.