Number of UK Quad Play Homes Will Triple by 2016

London, UK, August 10, 2011 – Slightly fewer than half of UK households today are “multiplay,” meaning that they take more than one entertainment or communication service from the same provider. A new report by analyst firm Strategy Analytics says that this number will grow to 67 percent by 2016. While most bundles today are “double play,” comprising two services, “triple” and “quad play” bundles will become increasingly popular over the next five years.