CASBAA TV Upfronts Series Returns to Indonesia

Jakarta, Indonesia, March 5, 2014 – CASBAA successfully held its latest TV Upfronts event on Friday, February 21 in Jakarta, Indonesia. Promoting multichannel TV as the ideal platform for marketers to reach their target demographics, the TV Upfronts have taken place in several Asia Pacific markets including Singapore, Kuala Lumpur, Manila, Hong Kong and Bangkok reaching numerous representatives from advertising agencies, clients, broadcasters and media.

“We have been very pleased with the overall reception to our CASBAA TV Upfronts throughout the Asia Pacific,” said Christopher Slaughter, CEO, CASBAA. “As a showcase for the multichannel TV industry, media buyers and advertisers can see firsthand the hottest content and bespoke and localized advertising solutions our members can offer.”

The Jakarta CASBAA TV Upfronts attracted nearly 100 delegates and attendees representing media agencies, clients, pay-TV broadcasters and partners who heard from Keynote Speaker, Andi Sadha, CEO Activate, Guest Speaker, Irawati Pratignyo, Managing Director – Media, Nielsen, and in-market partner, Irfan Ramli, Chairman, P3I DKI Jaya.

“The TV Upfronts offered attendees the rediscovery for the power of pay TV and how it can be a very engaging (both local and regional) campaign platform,” commented Andi Sadha, CEO Activate.

“I see the pay-TV platform as a must in the future of the advertising industry, especially in Indonesia where the platform is experiencing increased growth,” added Irfan Ramli, Chairman, P3I DKI Jaya.

Rounding out the day’s programme, the audience also heard about new programs and advertising opportunities from a selection of presenting networks including A+E Networks Asia, FOX International Channels, NBCUniversal, and Sony Pictures Entertainment.

For the invited guests, the Jakarta Screenings served as an informative forum to learn about new content opportunities with case studies providing flexible options for the planning and development of media campaigns. The presentation of audience trends and consumption data also allowed attendees to better understand target groups and demographics.

“Pay TV for Indonesians has become an ‘affordable’ luxury that reaches not only the upper segment of the consumers, but has also reached the growing middle-class,” concluded Irawati Pratignyo, Managing Director-Media, Nielsen Indonesia. “With so many providers and channels that the pay-TV platform can offer; it is now crucial for brand planners to be planning their media strategies differently.”