Transparency the Key for Online Video in China

Hong Kong, March 3, 2011--Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on March 2, 2011 in Beijing. Keynote speaker Johannes Larcher, SVP International, Hulu, said the US-based online platform focuses on three key points - monetization of content, secure distribution and shared risk. Larcher added that Hulu has more than 250 content partners and 600 advertising partners.