TV365: CASBAA Convention 2011 will Highlight the Myriad Ways in which TV is Experienced in Asia

Hong Kong, September 1, 2011--With its theme "TV365: Watch Closely!" the CASBAA flagship annual meeting, the CASBAA Convention 2011, will be staged at the Grand Hyatt hotel, Hong Kong Oct 31-Nov 3, 2011. This year's program will explore television in the myriad ways it can be experienced - 365 days a year…in more than 365 million multichannel TV homes throughout Asia…on a full 360° range of platforms and devices.

“This year’s theme truly reflects the evolution of the multichannel TV industry in Asia – a fitting topic especially during this year, CASBAA’s 20^th Anniversary. Now, more than ever, the concept of television has been stretched to encompass technologies not even dreamed of back in 1991,” said Simon Twiston Davies, CEO, CASBAA. “This year’s Convention program promises to be better than ever with a comprehensive line-up of compelling industry keynote speakers.”

With video content now truly transportable, consumer driven demand and the prospect of more localization is providing a compelling storyline.

“In the new paradigm, consumers will do what it takes to get the content they want to see if we don’t make it accessible,” stressed Twiston Davies. “More than ever before, the regulator is now both the weather-maker and the barometer shaping how the industry will change and develop in the future.”

The four-day CASBAA Convention 2011 will bring together operators, content providers, satellite services, technology, carriers and ad agencies from across Asia and the world in lively debate and exchange of information through Keynote addresses, In Conversation sessions and panel discussions. Networking breakfasts, lunches and official receptions allow delegates to connect with their peers in informal social settings and to forge new partnerships.

This year’s Convention will cover a diverse range of topics including pay-TV markets with the fastest rates of growth including China, Japan, Malaysia and India; multichannel TV content, delivery and how technology is influencing the way viewers consume media; how social media is affecting the business of multichannel TV, how the pay-TV industry has evolved over the past two decades; innovative ways to build meaningful relationships with consumer; regulatory issues affecting the pay-TV industry and much more.

Among the influential roster of speakers confirmed for this year are Blair Westlake, Corporate VP, Media & Communications Group; Carolina Lightcap, President, Disney Channels Worldwide and Andy Lack, CEO Multimedia Group, Bloomberg.

Also returning to the schedule this year are the popular Eurosport CASBAA Golf Masters, WMN/CASBAA Convention 2011 Breakfast, CASBAA/ABU/UNICEF Asia-Pacific Child Rights Award Presentation 2011 and the always entertaining CASBAA Charity Ball.

“This year’s Convention promises to continue upholding CASBAA’s ongoing mission to Inform, Represent and Connect with our members and industry professionals with a potent combination of compelling speakers, relevant topics and engaging events,” added Twiston Davies.

The CASBAA Convention 2011 is generously sponsored byAPT, CNBC Asia Pacific, Discovery Networks Asia-Pacific, Eurosport, Globecast, Intelsat, MEASAT, MTV, Paul Weiss, Playboy TV, RRsat, SES WORLD SKIES and Synovate.

For more information about the Convention 2011, please visit http://www.casbaaconvention.com/.