Churn Pressures Drive to Advanced DTH Receiver Adoption in North America

by NSR

When looking at the pie of advanced satellite equipment market, it is not surprising to find that the lion’s share of projected sales falls within the DTH sector. DTH operators need MPEG-4 and DVB-S2 technologies to offer advanced TV offerings and differentiate against cable triple-play and VOD. Such differentiating consumer services enabled by advanced receiver hardware play a particular relevance in the saturated North American pay TV market, exercising upward pressure on subscriber acquisition costs, but offset by declining costs of advanced hardware.